SEO Process
Analysis. As an SEO Consultant, I perform a full analysis of your current web site. It will be researched and tested for search engine readiness to determine which areas need improvement. I then make recommendations on any needed adjustments. I also analyze the traffic patterns of your visitors, and your current search engine rankings, in order to establish a baseline before optimization work begins.
Architecture Improvements. As an SEO Consultant, I analyze the online properties of your web presence to make sure that the back-end design is conducive to search engine-indexing programs.
Competitive Analysis. By identifying your top online competitors and uncovering the secrets for their success, I can suggest specific changes and/or additions to your site and which will even the playing field and increase your overall rankings.
Keywords. As an SEO Consultant, I will research the top “keywords” your target market is searching for on the Internet. I will then target these top “keywords” for our search engine optimization process. Also, I will analyze which keywords your competition is using and take advantage of any gaps - words searchers are using but your competition may be missing. Additionally, I will analyze the frequency of those keywords appearing in the pages of your web site and with your approval, integrate those keywords throughout your web pages ensuring that search engines will deem your web presence ‘relevant’ and worthy of higher rankings.
Need a South Florida Search Engine Optimization consultant?
Contact Galt Mile Media to speak with a South Florida search engine optimization specialist today.
Design Improvements. The following overall design revisions may be implemented as necessary:
- Selection and implementation of search engine ready, keyword optimized titles, descriptions, and keyword tags.
- Editing of tag headings based on keyword phrases.
- Incorporation of keyword phrases further within existing text.
- Revision of the main navigation menu to incorporate text links.
- Addition of a footer navigation menu that incorporates text links.
- Addition of a heading at the top of pages, based on Keyword phrase(s).
- Unique tags are created for each optimized page.
Building Link Popularity. Securing links to your website is a tedious task that, when done correctly, will dramatically raise your search engine rankings. Link building is important because it is a major factor in high search engine rankings. Think of it like asking for recommendations. If you were to ask 10 different people for a good doctor, and several of them suggested the same person, you are more likely to contact that doctor for help. However, Link Popularity goes beyond the sheer number of links that point to a site, as search engines can now weed out irrelevant links. You need ‘qualified recommendations’, not random references. As an SEO Consultant, I work aggressively to get other relative websites to link to your site ensuring the optimal result, both free and paid text link ads.
Submissions: I will take the time to manually submit your site to the top search engines and directories. Most search engines have implemented procedures to discourage if not eliminate bulk submission via software; I will not risk your site ‘falling through the cracks’. Also, I will submit your site to any ‘trade-specific’ directories that apply.
Site Maintenance: I will monitor your site ranking and indexing. I’ll provide you with monthly reports detailing ranking improvements on the targeted keywords and also tracking increases in traffic. As part of our maintenance program, I will make monthly adjustments to your site, as needed.
Need a South Florida Search Engine Optimization consultant?
Contact Galt Mile Media to speak with a South Florida search engine optimization specialist today.
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